BB, short for Blue Bot, is not just another Messenger bot. She’s a self-learning system (or: Artificial Intelligence) adaptable to almost any device or channel in the near future. BB can help you book a ticket on Messenger.
BB has her own professional, helpful and friendly character, but be warned; she can also be a bit cheeky from time to time. Aside from that, she’s always eager to learn more in order to be of better service to you.
BB is launched in September 2017. Today, BB can help you book a ticket. But in the future BB will be there to assist you throughout your entire journey. Meet BB. The smartest way to book a ticket!
KLM always aims to improve your travel experience and works for your travel satisfaction, which brings us to the concept of Design Thinking; develop new products and optimise existing processes in a user-centered manner.
To achieve this, we collaborated with TU Delft and started to experiment in a live, operational KLM environment which explicitly exposes the real needs of real passengers. We call this, “Design Doing at Royal Dutch Airlines”.